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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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Michigan Office of Highway Safety Planning (MI OHSP) proudly continued to support the RHIR campaign
along with the National Highway Traffic Safety Administration (NHTSA), the Michigan International
Speedway (MIS), AAA, Roush Racing, Techniques for Effective Alcohol Management Coalition (TEAM) and
RADD: The Entertainment Industry’s Voice For Road Safety. RHIR Program
national partners include the beer industry: Anheuser-Busch, Coors Brewing Company, Miller
Brewing Company, concessionaires: Aramark Corporation, Delaware North Companies – Sportservice
and major sporting leagues: NBA, MLB, MLS, NFL and NHL.
View the PSA broadcast at MIS featuring Carl Edwards, #99 for Roush Racing
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(l to r) Anne Readett, MI OHSP; John Hadley, TEAM Coalition; Jack Roush, Roush Racing; NASCAR;
Brett Shelton, MIS; Mike Yost, AAA
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NASCAR fans celebrate responsibility at the
GFS Marketplace 400 at Michigan International Speedway
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MI OHSP RHIR Adult MESSAGE (21+): Fans Don’t Let Fans Drive Drunk™
MI OHSP RHIR Family MESSAGE (underage): Buckle Up every trip, every time™
RHIR MICHIGAN PROGRAM PARTNERS INCLUDE:
- NASCAR
- MI OHSP Michigan Office of Highway Safety Planning
- MIS Michigan International Speedway
- AAA
- Rousch Racing
- TEAM Coalition Techniques for Effective Alcohol Management
- RADD The Entertainment Industry’s Voice For Road Safety
US DOT / NHTSA 2004 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the
demographic most likely to be involved in an automobile crash, drive when
impaired by alcohol, and fail to buckle up.
WHO: Fans and the Community
WHAT: MI OHSP, NASCAR, MIS, AAA, Roush Racing, TEAM, RADD and NHTSA invite fans to tape their own
RHIR traffic safety messages at the NASCAR Nextel Cup GFS Marketplace 400 at Michigan International Speedway.
Fans read a pre-defined script from a
teleprompter and come away from the experience with a VHS copy of their message. Fans’
messages may be selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette. Local media may be invited to participate and support. By participating
and committing to always Buckling Up, fans will be entered to win a VIP package, including two (2) tickets to
the final NASCAR race of the season this year at Homestead (generously donated by AAA), along with two (2)
tickets to a 2007 NASCAR race at MIS and much more!!
WHERE: The AAA exhibit located in the AAA Motor Sports Fan Plaza- near Gate #24 -
NASCAR NEXTEL Cup Series, GFS Marketplace 400, Michigan International Speedway
WHEN: Sunday, August 20, 2006
# # #
MI OHSP: Mission is to save lives and reduce injuries on Michigan roads through leadership,
innovation, facilitation, and program support in partnership with other public and private organizations.
www.michigan.gov/msp
NASCAR: began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is
the #1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the #2 rated
regular season sport on network TV with broadcasts in 150 countries and has 75 million fans who
purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all
of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.
www.nascar.com
AAAAs North America's largest motoring and leisure travel organization, AAA provides its more than
49 million members with products and services designed to accommodate a lifetime of motor vehicle ownership
and use. Since its founding in 1902, AAA has been a leader and advocate for the safety and security of
motorists. www.aaa.com.
Roush Racing
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. www.nhtsa.gov
RADD: ‘The Entertainment Industry’s Voice for Road Safety’, is an internationally recognized
non-profit organization that empowers celebrities and media partners to create positive attitudes
about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe
driving through control behind the wheel, making responsible behavior the norm. RADD’s messages are
non-judgmental, hip and positive. www.radd.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others
working together to promote responsible drinking and positive fan behavior at sports and entertainment
facilities. www.teamcoalition.org
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