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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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TEAM Coalition, NASCAR, Sprint/Nextel, Phoenix International Raceway,
Discount Tires, Arizona Governors Office of Highway Safety, SADD and RADD supported
the Arizona state-wide traffic safety campaign 'Always Prepared. Always Aware.' and the
national safety program 'Responsibility Has Its Rewards' at
the NASCAR Busch Series Bashas Supermarkets 200 and the Nextel Cup SUBWAY Fresh 500 with a special incentive.
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Fans picked up their Reed Sorenson
hero card and over 1,100 fans made the Always Prepared. Always Aware. pledge at the track.
OVer 900 fans posed for photos in a branded a souvenir frame. Everyone that participated received a diecast replica car, and important information about tire safety.
ALWAYS PREPARED. ALWAYS AWARE: The
Arizona Governor’s Office of Highway Safety has developed a new
campaign called, “Always Prepared. Always Aware.” In 2004, 1,152 people were killed and 73,376 injured in
138,353 vehicle crashes in Arizona. The campaign was created in an effort to make Arizona’s streets less
dangerous through educating motorists about safe driving habits. Sorenson and Discount Tire have teamed
up with the state of Arizona in its education endeavors. Sorenson is being featured in a public service
announcement that will broadcast throughout the state, reiterating the campaign’s three main points,
“check your tires regularly, always wear your seat belt, and be focused on driving while behind the wheel.”
Then at PIR, fans who signed a pledge promising to be “Always Prepared. Always Aware.”
were entered into a drawing for the chance to win a set of wheels from Discount Tire, a Sprint camera
cell phone, or tickets to the November 12 NEXTEL Cup race at PIR.
Responsibility Has Its Rewards (RHIR) Winners
Set of four tires from Discount Tires: Elaine Martell
Sprint Nextel camera phone: Don Coones
Tickets to the NASCAR race at Phoenix International Raceway in November: George Yutel
RHIR apparel: Dan Hill
In addition, Hollywood Records artist
and RADD celebrity messenger, Josh Kelley
(www.joshkelley.com) sang the national anthem at the Nextel Cup race on Saturday in support of this important message.
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| Photos From the Event |
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(l to r) Jill Pepper TEAM Coalition, Michael Hegarty AZ Governor's Office of Highway Safety, Reed Sorenson #41 Discount Tire car, representatives from Discount Tire, representative from Sprint/Nextel |
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RADD Celebrity Messenger and Hollywood Records artist Josh Kelley and Tony Stewart #20 Home Depot car |
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(l to r) RADD Celebrity Messenger and Hollywood Records artist Josh Kelley, Michael Hegarty AZ Governor's Office of Highway Safety, Greg Biffle #16 Subway/National Guard car, Jill Pepper TEAM Coalition |
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RADD Celebrity Messenger and Hollywood Records artist Josh Kelley sings the National Anthem at the NASCAR Nextel Cup Subway 500 at Phoenix International Raceway |
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Event Details
Arizona Statewide Campaign: Always Prepared, Always Aware™
National Campaign: Responsibility Has Its Rewards™
RHIR Outreach Partner(s): NASCAR, RADD
RHIR State Partner: Governor’s Office of Highway Safety
Always Prepared, Always Aware Partners: SADD, Chip Ganassi Racing, Phoenix International Raceway, Discount Tire, Sprint Nextel
Traffic Safety Issues: Tire Safety, Safety Belts, Distracted Driving
Key APAA / RHIR Campaign message:
- All Ages Message: Check Your Tires, Always Buckle Up, Stay Focused
WHO: Fans and the Community
WHAT:
- An invitation to join thousands of Americans and make the APAA/RHIR pledge to be “Always Prepared. Always Aware”.
Participants who pledge will receive a branded photo frame as well as information regarding state partner
programs and will be entered into a drawing to win a VIP prize package, which includes a set of wheels from
Discount Tire, a Sprint camera cell phone, and tickets to the November 12 NEXTEL Cup race at PIR.
- Join RADD celebrity messenger, Josh Kelley, at AZ GOHS / RHIR booth on Saturday. Josh will also sing the
national anthem prior to Saturday’s SUBWAY Fresh 500 NASCAR Nextel Cup Series race.
WHEN:
- Friday, April 21st: Two separate car seats/tire safety events - 9 a.m. to 1 p.m. at Discount Tire Stores
at 2422 E. Bell Rd., Phoenix, AZ 85032 (Cave Creek Road/Bell Road), and 5990 W. Behrend Dr., Glendale, AZ 85308.
- Friday, April 21st: BASHAS’ Supermarkets 200, (NASCAR Busch Series), Pledge booth 12-5pm, next to the
Sprint/Nextel experience (by gate 5).
- Saturday, April 22nd: SUBWAY Fresh 500™,(NASCAR Nextel Cup Series), Pledge booth 12-5pm, next to the
Sprint/Nextel experience (by gate 5).
- RADD celebrity messenger, Josh Kelley, to sing the national anthem
WHERE: By gate 5, Phoenix International Raceway, 7602 S. Avondale Blvd., Avondale, AZ 85323, (623) 463-5400 Office
WHY: US DOT / NHTSA 2004 NATIONAL DATA:
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved
in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes.
- Top prevention tips -- designate a sober driver and always wear a safety belt.
- Safety belt use in the United States rose to 82 percent in 2005 from 58 percent in 1994. [NHTSA, Technical Report,
Safety Belt Use in 2004 – Overall Results, September 2004]
- Each percentage-point increase in safety belt use represents 2.8 million more people buckling up, approximately 270
more lives saved, and 4,000 injuries prevented annually, NHTSA estimates. [NHTSA, FY2003 Performance Plan, 2002]
- NHTSA estimates nearly half of the unbuckled fatalities could have survived a crash if there were properly restrained.
AZDOT 2004 stats:
- 1,152 people were killed on Arizona’s roads; 68 percent of the fatalities were NOT buckled up.
- 38 percent, or 435 fatalities, were a result of alcohol-related crashes.
- 141 occupants between 16-and-20-years-old were killed in crashes; 71 percent were NOT wearing seat belts.
- There were 73,376 injuries in 138,353 crashes.
AZ GOHS:“GOHS is proud to partner with these local and national organizations to help
make your streets safer by creating motorists more aware of their responsibilities behind the wheel,”
said Michael Hegarty, Deputy Director of the Governor’s Office of Highway Safety. “We applaud their efforts
and resources to spread this valuable message to racing fans and all those who use Arizona’s roads.”
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Public Service Announcement
Windows Media Video
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