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Texas Department of Transportation (TX DOT) is proud to join forces with The National Highway
Traffic Safety Administration (NHTSA), The National Basketball Association (NBA), Techniques
for Effective Alcohol Management Coalition (TEAM) and RADD: The Entertainment Industry’s Voice
For Road Safety for the Responsibility Has Its Rewards (RHIR) national campaign. RHIR Program
national partners include the beer industry: Anheuser-Busch, Coors Brewing Company, Miller
Brewing Company, concessionaires: Aramark Corporation, Delaware North Companies – Sportservice
and major sporting leagues: NBA, MLB, MLS, NFL and NHL.
View the HIGHLIGHT REEL from the 2006 NBA All-Star Game and Jam Session
View the NBA FANS MESSAGES
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
TX DOT RHIR Adult MESSAGE (21+): Fans Don’t Let Fans Drive Drunk™
TX DOT RHIR Family MESSAGE (underage): Buckle Up every trip, every time™
RHIR TEXAS PROGRAM PARTNERS INCLUDE:
- NBA (National Basketball Association)
- TX DOT (Texas Department of Transportation)
- Anheuser-Busch / Budweiser Good Sport RHIR Sponsor Partner
- TEAM Coalition Techniques for Effective Alcohol Management
- RADD The Entertainment Industry’s Voice For Road Safety
US DOT / NHTSA 2004 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the
demographic most likely to be involved in an automobile crash, drive when
impaired by alcohol, and fail to buckle up.
WHO: Fans and the Community
WHAT: TX DOT, Anheuser-Busch, NBA, TEAM, RADD and NHTSA invite fans to tape their own
RHIR traffic safety messages at the NBA All-Star Jam Session at the George R. Brown
Convention Center in Houston. Fans read a pre-defined script from a
teleprompter and come away from the experience with a VHS copy of their message. Fans’
messages may be selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette. Local media may be invited to participate and support.
WHERE: NBA All-Star Jam Session, Houston, TX
WHEN:
- Thursday, February 16th, 4 pm – 10 pm (RHIR Photos)
- Friday, February 17th, 11 am - 5 pm (Photos and Custom RHIR Traffic Safety Message taping)
- Saturday, February 18th, 10 am - 4 pm (Photos and Custom RHIR Traffic Safety Message taping)
- Sunday, February 19th, 9 am – 5 pm (RHIR Photos)
- Monday, February 20th, 9 am – 5 pm (RHIR Photos)
# # #
TEXAS DOT: The mission of the Texas Department of Transportation is to provide safe, effective
and efficient movement of people and goods. http://www.dot.state.tx.us
NBA All-Star Jam Session: NBA All-Star has evolved into a week-long celebration that enables
fans worldwide to experience the thrill of the world’s greatest athletes playing the game they love
while also leaving a lasting impact in each host city’s community. Leading up to All-Star Weekend
will be the 13th NBA All-Star Jam Session, the ultimate interactive basketball experience. The event
is open to the public and will provide fans of all ages with the opportunity to take part in
NBA All-Star 2006.www.nba.com
BUDWEISER Good Sport: Good Sport is a comprehensive action plan for influencing fan behavior at
sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners
and concessionaires promote positive fan behavior, responsible drinking and the use of designated
drivers at sporting venues.
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. www.nhtsa.com
RADD: ‘The Entertainment Industry’s Voice for Road Safety’, is an internationally recognized
non-profit organization that empowers celebrities and media partners to create positive attitudes
about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe
driving through control behind the wheel, making responsible behavior the norm. RADD’s messages are
non-judgmental, hip and positive. www.radd.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others
working together to promote responsible drinking and positive fan behavior at sports and entertainment
facilities. www.teamcoalition.org
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