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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Jeff Becker, President, Beer Institute
 

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2006 NCAA Final Four Big Dance and CokeFest in Indianapolis
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NCAA Final Four Responsibility Has Its Rewards made its debut at the NCAA Final Four celebration in Indianapolis in 2006. TEAM joined the NCAA encouraging Final Four fans to always have a sober designated driver at the Monument Circle events over the weekend. During the Big Dance on Friday and Saturday and the CokeFest on Sunday, hundreds of fans pledged to stay sober and get their friends and family home safely.

Each day, one designated driver was selected to win a VIP package including an NCAA backpack, Final Four t-shirt, and autograph basketball, TEAM Coalition fleece jacket and baseball cap, and two (2) tickets to see RADD celebrity messenger and Hollywood Records artist, Josh Kelley (www.joshkelley.com), in concert. The three sweepstakes winners were Zach Manker, Deb Wulliman, and Krista Sullivan.

In addition to the opportunity for fans to pledge to be designated drivers, TEAM's public service announcements, "Beer Cup Shuffle" and "ID Shuffle" aired on the main stage video board throughout the weekend.

Photos from the Event 		   
 
 
 
  NCAA Final Four Big Dance fans pledge to be designated drivers   TEAM ID Shuffle appears on video board at NCAA Final Four Big Dance celebration at Monument Circle
  NCAA Final Four Big Dance fans pledge to be designated drivers   TEAM ID Shuffle appears on video board at NCAA Final Four Big Dance celebration at Monument Circle
 
  NCAA Final Four CokeFest fans receive Power wristbands for a healthy lifestyle   NCAA Final Four CokeFest fans pledge to be designated drivers
  NCAA Final Four CokeFest fans receive Power wristbands for a healthy lifestyle - a message supported by NCAA and the Bacchus Network   NCAA Final Four CokeFest fans pledge to be designated drivers
 
 
 
 
The Responsibility Has Its Rewards (RHIR) campaign is a national effort supported by NHTSA as well as the Coalition’s member organizations representing professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, and others working together to promote responsible alcohol consumption and positive fan behavior at sports and entertainment events with valuable rewards.    
 
 
 

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