TEAM Coalition - RHIR Promotion at the 2008 Minnesota Twins TwinsFest

RHIR Partners with the Minnesota Twins and Anheuser-Busch for the 2008 TwinsFest

Minnesota Twins embrace the Responsibility Has Its Rewards
National Campaign at the 2008 TwinsFest

I'm a Good Sport was the message endorsed by nearly 200 groups of Twins fans at the 2008 TwinsFest. The Minnesota Twins, Anheuser-Busch, and TEAM Coalition partnered to educate Twins fans about the importance of designating a driver, buckling up, and demonstrating positive fan behavior. And the spokespeople for this important message were the Twins fans themselves.
View the Twins Fan Messages View the Twins PSAs View Photos from the 2008 TwinsFest NATIONAL CAMPAIGN: Responsibility Has Its Rewards^™ RHIR PARTNERS INCLUDE: Minnesota Twins Anheuser-Busch TEAM Coalition (Techniques for Effective Alcohol Management) WHO: Fans and the Community WHAT: The Minnesota Twins, Anheuser-Busch, and TEAM Coalition invite fans to tape their own Responsibility Has Its Rewards (RHIR) responsibility messages at the 2008 TwinsFest at the Metrodome in Minneapolis, MN on January 26 - 27, 2008. Fans read a pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast traffic safety message, public service announcement and/or vignette. WHERE: 2008 Minnesota Twins TwinsFest at the Metrodome in Minneapolis, MN WHEN: Saturday January 26th 9:00 am – 6:00 pm, and Sunday January 27th 9:00 am - 4:00 pm Minnesota Twins: www.minnesotatwins.com Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com. TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org US DOT / NHTSA 2007 NATIONAL DATA: In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006 Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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