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"Los Aficionados Del Fútbol No Dejan Que Sus Amigos Manejen Borrachos
(Fans Don’t Let Fans Drive Drunk)" was the universal chant for all
soccer fans at the World Cup Viewing Party Friday, June 30th in Houston, TX
at the Azteca Fairgrounds.
Miller Brewing Company, Univision and TEAM Coalition partnered to
educate World Cup fans about the importance of designating a driver,
buckling up, and demonstrating positive fan behavior. And the
spokespeople for this important message were the World Cup soccer fans themselves.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
WORLD CUP MESSAGE: Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- Miller Brewing Company
- Univision
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Miller Brewing Company, Univision, and TEAM invited soccer fans
to record their own RHIR responsibility messages at the World Cup Viewing Party at the
Azteca Fairgrounds in Houston, TX. Fans read a responsibility
script from a teleprompter and received an email after the event to view their message online.
Fans’ messages may be
selected to be included in a broadcast responsibility message, public
service announcement and/or vignette.
WHERE: Azteca Fairgrounds in Houston, TX
WHEN: Friday, June 30th, 9:00 am – 4 pm (Custom RHIR Safety Message taping)
Miller Brewing Company: Responsibility has been an integral part of our business strategy
and corporate values for decades. We are committed to doing our part to reduce drunk driving,
prevent underage access and promote responsible decision-making by legal drinking age consumers.
We also strive to be an active, positive corporate citizen in the communities in which we live
and work, engaged in activities that make a real difference in people's lives. www.millerbrewing.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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