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Responsibility Has Its Rewards national sponsor TEAM Coalition joins the Buffalo Bills, Anheuser-Busch, and Pepsi
in support of the Bills fan credo - "Be Loud, Be Proud, Be Considerate." This effort
brings the RHIR campaign national responsibility message
'Fans Don't Let Fans Drive Drunk' to the Buffalo Bills Training Camp on July 28th in Rochester, NY.
Bills fans showed their commitment to the importance of designating a driver, buckling up, and demonstrating
positive fan behavior by being the spokespeople for this important message themselves. Fans read a pre-defined
script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected
to be included in a broadcast traffic safety message, public service announcement and/or vignette.
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The next generation of Bills fans are eager to cheer for their favorite team. |
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Bills fans are loud! They are proud! And they are considerate. |
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Billy Buffalo helps a family of Bills fans record their responsibility message. |
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Bills fans respect the game, the Bills, and their fellow fans. |
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Bills fans buckle up - every trip, every time. |
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Bills fans and Billy Buffalo practice their favorite cheer - Go Bills! |
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