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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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The Milwaukee Brewers and Miller Brewing Company are proud to join forces with the Wisconsin Department
of Transportation (WisDOT) and Techniques for Effective Alcohol Management
Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign.
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| Milwaukee Brewers Public Service Announcements |
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60 second compilation PSA |
Geoff Jenkins |
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Francisco Cordero |
Ben Sheets |
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Prince Fielder |
Carlos Villanueva (Spanish) |
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Bill Hall |
David Collins |
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Corey Hart |
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View PHOTOS from 2007 Brewers game
View VIDEOS from the 2007 Brewers game
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Respect the Road and Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- Milwaukee Brewers
- Miller Brewing Company
- Wisconsin Department of Transportation
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Milwaukee Brewers, Miller Brewing Company, Wisconsin DOT and TEAM invited fans to make the Responsibility Has Its Rewards pledge to Live Responsibly and always have
a designated driver, never drive drunk, respect the road and always buckle up. Fans filmed their own responsibility messages
showing their love for the Brewers and their promise to
always have a designated driver and always buckle up. Fans made nearly 30 videos. A Public Service Announcement
for the Milwaukee Brewers is also being produced from the videos. See the videos online.
WHERE: 2007 Milwaukee Brewers game at Miller Park in Milwaukee, WI
WHEN: Tuesday, June 5, 2007
Milwaukee Brewers: Milwaukee Brewers
Miller Brewing Company: Responsibility has been an integral part of our business strategy
and corporate values for decades. We are committed to doing our part to reduce drunk driving,
prevent underage access and promote responsible decision-making by legal drinking age consumers.
We also strive to be an active, positive corporate citizen in the communities in which we live
and work, engaged in activities that make a real difference in people's lives. www.millerbrewing.com.
WisDOT: Reducing fatalities and injuries from traffic crashes is a top priority of the
Wisconsin Department of Transportation (WisDOT). Traffic fatalities in particular have been
trending upward in the past several years. In 2003, motor vehicle crashes killed 840 people in
Wisconsin, the highest yearly total since 1981. It's a trend the department aims to reverse by
taking effective steps, including strict enforcement of traffic laws and promoting safe driving
behavior through public education and information. www.dot.wisconsin.gov.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org.
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. www.nhtsa.gov
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2005, 14,539 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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