TEAM Coalition - RHIR Promotion with the San Diego Chargers

San Diego Chargers embrace the Responsibility Has Its Rewards National Campaign at Pre Season Game				back

"Game Day the Right Way - Act Responsible! Drink Responsible!" was the universal cheer for all San Diego Chargers fans at the final pre season game of the 2008 season on Monday, August 25, 2008 at Qualcomm Stadium in San Diego, CA. The San Diego Chargers, Anheuser-Busch, and TEAM Coalition partnered to educate fans about the importance of following the Fan Code of Conduct at Qualcomm Stadium and always having a designating a driver. And the spokespeople for thses important message were the Chargers fans themselves.
View the Fans Photos
View the Chargers Fans' Videos
View the Public Service Announcement
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™ CHARGERS MESSAGES: GAMEDAY the Right Way PARTNERS INCLUDE: San Diego Chargers Anheuser-Busch TEAM Coalition (Techniques for Effective Alcohol Management) WHO: Fans and the Community WHAT: The San Diego Chargers, Anheuser-Busch, and TEAM invited fans to tape their own RHIR responsibility messages at the pre season game at Qualcomm Stadium. Fans read the script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or stadium video board announcement. WHERE: San Diego Chargers pre season game at Qualcomm Stadium in San Deigo, CA WHEN: Monday, August 25th at 6:00 pm San Diego Chargers: www.chargers.com Anheuser-Busch: Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org US DOT / NHTSA 2007 NATIONAL DATA: In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006 Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

home | site map | contact us | rhir | tu2w