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Responsibility Has Its Rewards national sponsor TEAM Coalition joins Major League Baseball and Anheuser-Busch's Good Sport program in support of the RHIR campaign national responsibility message 'Fans Don't Let Fans Drive Drunk'. The partners brought this message to the 2008 MLB All-Star Game and FanFest in New York City, NY at Yankee Stadium and the Jacob K. Javits Convention Center.
Baseball fans showed their commitment to the importance of designating a driver, buckling up, and demonstrating positive fan behavior by being the spokespeople for this important message themselves. Fans read a pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast traffic safety message, public service announcement and/or vignette.
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