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The TEAM Coalition and Major League Soccer® joined together in support of designated driver
programs at all MLS stadiums during the 2007 season with a special
incentive.
Thousands of MLS fans registered to be a designated driver, pledged to not drink alcohol,
drove their friends and family home safely, and ensured that everyone
always buckled up.
At the end of the season, one designated driver from each club was
selected. Click here for designated drivers
for the season from each MLS club.The selected
designated drivers from the teams that competed in MLS Cup 2007® on
November 18, 2007 each received
two (2) tickets to the championship game played at RFK Stadium in Washington, DC. Click here to see the 2006 MLS Cup winners.
A trip to the 2008 Pepsi MLS All-Star Game® in Toronto, Canada at BMO Field will be awarded to the designated driver
for the season of a club which did not play in MLS Cup 2007®.
The All-Star Game® trip includes two (2) tickets to
the game, roundtrip airfare, and hotel accommodations (if necessary). Click here to see the 2007 All-Star Game winner.
Entrants for the Responsibilty Has Its Rewards sweepstakes were all MLS fans who
pledged to be the designated driver for their friends and family at an MLS stadium
during the 2007 season. Entry was also available online at www.rhir.org or by mail.
Click here for complete sweepstakes rules.
To promote this incentive, TEAM produced TV and radio PSAs. The TV
PSAs aired on local broadcast stations in MLS markets, and they were
also played on the video boards in MLS stadiums. The radio PSAs
aired on local radio stations and national radio networks. Click here for the PSAs.
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