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"Fans Don’t Let Fans Drive Drunk" was the cheer recited by soccer fans at
the Major League Soccer 2007 Sierra Mist MLS All-Star Game and Soccer Celebration, July 19th.
Major League Soccer, Anheuser-Busch Companies, and TEAM Coalition partnered to educate soccer fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the soccer fans themselves.
In addition to the activities at Soccer Celebration, the designated driver of the season for the Kansas City Wizards, Bob
Hartnett, was recognized during the All-Star Game as the winner of the 2006 Responsibility Has Its
Rewards sweepstakes. Bob pledged to be a designated driver at Arrowhead Stadium. He was selected as
Wizard's designated driver of the season, and then as the winner of the sweepstakes.
View the MLS FANS MESSAGES
View PHOTOS from MLS 2007 All-Star Game
View the Designated Driver PSA
View the Buckle Up PSA
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MLS MESSAGES: Fans Don’t Let Fans Drive Drunk™ and Buckle Up America - Every Trip, Every Time™
RHIR PARTNERS INCLUDE:
- Major League Soccer
- Anheuser-Busch Companies
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, Anheuser-Busch Companies, and TEAM invite fans
to tape their own RHIR responsibility messages at the 2007 Sierra Mist MLS All-Star Game and Soccer Celebration at
Dick's Sporting Goods Park in Commerce City, CO. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically after the event.
Fans’ messages may be selected to be included in a broadcast safety message, public
service announcement and/or vignette.
Designated Driver of the Season for the Kansas City Wizards, Bob Hartnett and his guest Gina Hartnett
attended the game as the winner of the Responsibility Has Its Rewards sweepstakes for designated drivers.
WHERE: MLS Sierra Mist 2007 All-Star Game Soccer Celebration at Dick's Sporting Goods Park in Commerce City, CO
WHEN: Thursday, July 19th
Major League Soccer: www.mlsnet.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2005, 14,539 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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