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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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"Fans Don’t Let Fans Drive Drunk" was the cheer recited by soccer fans at
the Major League Soccer 2008 MLS All-Star Game and Soccer Celebration, July 24th.
Major League Soccer, Anheuser-Busch Companies, and TEAM Coalition partnered to educate soccer fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the soccer fans themselves.
View PHOTOS from MLS 2008 All-Star Game
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MLS MESSAGES: Fans Don’t Let Fans Drive Drunk™ and Buckle Up America - Every Trip, Every Time™
RHIR PARTNERS INCLUDE:
- Major League Soccer
- Anheuser-Busch Companies
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, Anheuser-Busch Companies, and TEAM invite fans to take the pledge to be responsible soccer fans, which means never drinking and driving, always having a designated driver and Always Buckle Up Every Trip Every Time. Team gave the responsible fans a free souviner photo of themselves at the Soccer Celebration.
WHERE: 2008 MLS All-Star Game Soccer Celebration at BMO Field in Toronto, Ontario, Canada
WHEN: Thursday, July 24th
Major League Soccer: www.mlsnet.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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