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Responsibility Has Its Rewards national sponsor TEAM Coalition joins Major League Soccer and Anheuser-Busch's
Good Sport program in support of the RHIR campaign national responsibility messages
'Fans Don't Let Fans Drive Drunk' and 'Buckle Up America - Every Trip, Every Time. The partners brought this message to the 2006 Sierra Mist MLS All-Star Game
and Soccer Celebration in Commerce City, CO at Dick's Sporting Goods Park.
Soccer fans showed their commitment to the importance of designating a driver, buckling up, and demonstrating
positive fan behavior by being the spokespeople for this important message themselves. Fans read a pre-defined
script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected
to be included in a broadcast traffic safety message or public service announcement.
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Action on the field at the 2007 Sierra Mist All-Star Game |
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The new Dick's Sporting Goods Park is an amazing backdrop for the MLS All Stars' victory over Celtic FC |
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The newest member of LA Galaxy, David Beckham, waves to the crowd after the halftime ceremony |
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RHIR winner and Designated Driver of the Season from the Kansas City Wizards, Bob Hartnett, and his wife Gina and Evan Dabby of MLS celebrate on the field after the 2007 Sierra Mist MLS All-Star Game |
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