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Responsibility Has Its Rewards national sponsor TEAM Coalition joins Major League Soccer, Anheuser-Busch's
Good Sport program, and the Illinois Department of Transportation in support of the RHIR campaign national responsibility messages
'Fans Don't Let Fans Drive Drunk' and 'Buckle Up America - Every Trip, Every Time. The partners brought this message to the 2006 Sierra Mist MLS All-Star Game
and Soccer Celebration in Bridgeview, IL at Toyota Park.
Soccer fans showed their commitment to the importance of designating a driver, buckling up, and demonstrating
positive fan behavior by being the spokespeople for this important message themselves. Fans read a pre-defined
script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected
to be included in a broadcast traffic safety message, public service announcement and/or vignette.
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Evan Dabby, Senior Director of Operations for MLS congratulates Nancy Costa, DC United designated driver for the season, for winning the Responsibility Has Its Rewards sweepstakes on the field at Toyota Park |
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TEAM staff rehearse the RHIR script for the camera |
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MLS fans enjoy the 2006 Sierra Mist All-Star Game at Toyota Park in Bridgeview, IL |
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Before the 2006 Sierra Mist All-Star Game, fans had a chance to show off their skills at the Soccer Celebration outside Toyota Park |
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