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On a beautiful autumn day in Washington, D.C., soccer fans mingled outside of RFK stadium prior to the championship match between the Houston Dynamo
and the New England Revolution at MLS Cup 2007. Soccer Celebration, MLS's interactive party before kickoff celebrating the game of soccer,
was in full swing as fans participated in a variety of soccer-theme activities. TEAM Coalition was present, snapping free souvenir photos of fans
who had made the Responsibility Has Its Rewards pledge. TEAM Coalition partnered with Major League Soccer and Anheuser-Busch for the event, getting the message out about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior.
TEAM Coalition was also excited to welcome the winners of the Responsibility Has Its Rewards MLS sweepstakes for the 2007 season.
Kristin Fabbri, the designated driver for the season of the New England Revolution, and Joseph Yeado, the Houston Dynamo's designated driver for the
season, were present as part of their prize package which included airfare, hotel and tickets to MLS Cup. Click here to view a recap of the 2007 MLS RHIR sweepstakes.
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View the MLS Cup Fan PHOTOS
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RHIR PARTNERS INCLUDE:
- Major League Soccer
- Anheuser-Busch
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, Anheuser-Busch and TEAM Coalition invite fans
to make the Responsibility Has Its Rewards (RHIR) pledge at MLS Cup 2007 at
RFK Stadium in Washington, D.C. on November 18, 2007. TEAM snapped souvenir photos with branded frames for fans to commemorate the event.
WHERE: MLS Cup 2007 at RFK Stadium in Washington, D.C.
WHEN: Sunday, November 18, 2007, 9:00 am – kickoff
Major League Soccer: Major League Soccer is the top-flight professional soccer league in the United States and was founded in 1996. www.mlsnet.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2006 NATIONAL DATA:
- In 2006, 15,121 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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