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"One of Major League Soccer’s top priorities is the safety of our fans, and our partnership with TEAM Coalition is an excellent program that provides a positive message. We’re pleased to work with TEAM Coalition to promote responsible habits."
--- Don Garber, Commissioner, Major League Soccer
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The National Collegiate Athletic Association and Techniques for Effective Alcohol Management
Coalition (TEAM) collaborated for the second year in a row on the Responsibility Has Its Rewards (RHIR) national campaign
at the 2008 NCAA Men's College World Series in Omaha, NE. Fans from all over the country poured into Omaha and Rosenblatt Stadium in a week-long celebration of collegiate baseball. TEAM spread its message of responsible fan behavior to the local fans who attend the College World Series every year and also to the thousands of fans who came from out of town to support their favorite school.
View PHOTOS from the 2008 College World Series
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- National Collegiate Athletic Association
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NCAA and TEAM invited fans for the second year in a row to make the Responsibility Has Its Rewards pledge to always have
a designated driver, never drive drunk, and always buckle up and earn valuable rewards:
- At the NCAA Men's College World Series Fan Fest just outside Rosenblatt Stadium, over 2,500 fans made the
Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign
partners' logos and the campaign's responsibility message.
WHERE: NCAA Men's College World Series Fan Fest at Rosenblatt Stadium in Omaha, NE
WHEN: Saturday, June 14, 2008 through Wednesday, June 25, 2008
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
National Collegiate Athletic Association: www.ncaa.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
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