For the fourth consecutive season, TEAM Coalition and the NFL joined together in support of designated driver programs at all NFL stadiums during the 2007 season with a special incentive. Fans who registered to be designated drivers pledged to not drink alcohol, drove their friends and family home safely, and ensured that everyone always buckled up. This year, more than 2,500 NFL fans registered for the Responsibility Has Its Rewards sweepstakes on the TEAM Coalition website, and over 5,000 more mailed in their entries. The total number of fans that participated in designated driver programs at NFL stadiums throughout the league during the 2007 season is still being calculated.

Now that the regular season is complete, one designated driver from each stadium has been selected to represent the home team for that stadium. The selected designated drivers from the teams that compete in Super Bowl XLI on February 3, 2008 in Glendale, Arizona at University of Phoenix Stadium, will each receive two (2) tickets to the game, roundtrip airfare, and hotel accommodations.

A Pro Bowl trip will also be awarded to the designated driver selected for the season from an NFL team not competing in the Super Bowl. This prizes will be awarded after both the AFC and NFC Championship games have been played. The Pro Bowl trip includes two (2) tickets to the game, roundtrip airfare, and hotel accommodations. Click here for sweepstakes rules.

Click here to see the designated drivers for the season from the 2006 Responsiblity Has Its Rewards Sweepstakes for designated drivers.

To promote this incentive, TEAM produced TV and radio PSAs that aired on local broadcast stations in NFL markets, the NFL network, and they were also played on the video boards in NFL stadiums. Click here for the PSAs.