TEAM Coalition and the National Football League^® joined together in support of designated driver programs at all NFL stadiums during the 2007 season with a special incentive. 120,000 NFL fans registered to be designated drivers, pledged to not drink alcohol, drove their friends and family home safely, and ensured that everyone always buckled up.

At the end of the season, one designated driver from each team was selected. Click here for designated drivers for the season from each NFL team.The selected designated drivers from the teams that compete Super Bowl XLII^® on February 3, 2008 each receive two (2) tickets to the championship game played at University of Phoenix Stadium in Glendale, Arizona. Click here to see the 2006 winners.

A trip to the 2008 Pro Bowl^® in Honolulu, Hawaii at Aloha Stadium was awarded to Nicole Fryer, the designated driver for the season of the Philadelphia Eagles. The Pro Bowl^® trip includes two (2) tickets to the game, roundtrip airfare, and hotel accommodations.

Entrants for the Responsibilty Has Its Rewards sweepstakes were all NFL fans who pledged to be designated drivers for their friends and family at a NFL stadium during the 2007 season. Entry was also available online at www.rhir.org or by mail. Click here for complete sweepstakes rules.

To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NFL markets, and they were also played on the video boards in NFL stadiums. The radio PSAs aired on local radio stations and national radio networks. Click here for the PSAs.