TEAM Coalition - RHIR Promotion with the Green Bay Packers

Green Bay Packers embrace the Responsibility Has Its Rewards National Campaign at Pre Season Game				back

"Be the Ultimate Team Player - Be a Designated Driver" was the universal cheer for all Green Bay Packers fans at the first pre season game of the 2008 season on Monday, August 11, 2008 at Lambeau Field in Green Bay, WI. The Green Bay Packers, Miller Brewing Company, and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were the Packers fans themselves.
View the PSA
View the Fans Photos
View the Packers' FANS MESSAGES
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™ PACKERS MESSAGES: Be the Ultimate Team Player - Be a Designated Driver RHIR PARTNERS INCLUDE: Green Bay Packers Miller Brewing Company TEAM Coalition (Techniques for Effective Alcohol Management) WHO: Fans and the Community WHAT: The Green Bay Packers, Miller Brewing Company, and TEAM invited fans to tape their own RHIR responsibility messages at the pre season game at Lambeau Field. Fans read a the script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or stadium video board announcement. WHERE: Green Bay Packers pre season game at Lambeau Field in Green Bay, WI WHEN: Monday, August 11th at 7:00 pm Green Bay Packers: www.packers.com MillerCoors: MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age. We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are industry-leading. www.millercoors.com TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org US DOT / NHTSA 2007 NATIONAL DATA: In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline od 3.7% from the 13,491 fatalities in 2006 Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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