TEAM Coalition - RHIR Promotion at the 2008 Tampa Bay Raysfest

RHIR Partners with the Tampa Bay Rays, FDOT and Anheuser-Busch for the 2008 Tampa Bay Raysfest

Tampa Bay Rays embrace the Responsibility Has Its Rewards
National Campaign at the 2008 Raysfest

Despite the torrential downpour, Rays fans showed up in droves. TEAM Coalition set up on the warning track of Tropicana Field and filmed more than 150 responsibility videos of Rays fans endorsing the Good Sport message at the 2008 Raysfest. The Tampa Bay Rays, Anheuser-Busch, the Florida Department of Transportation and TEAM Coalition partnered to educate Rays fans about the importance of designating a driver, buckling up, and demonstrating positive fan behavior. And the spokespeople for this important message were the Rays fans themselves. View the Rays' Fan Messages Click here to view the Rays PSAs
NATIONAL CAMPAIGN: Responsibility Has Its Rewards^™ RHIR PARTNERS INCLUDE: Tampa Bay Rays Anheuser-Busch Florida Department of Transportation TEAM Coalition (Techniques for Effective Alcohol Management) WHO: Fans and the Community WHAT: The Tampa Bay Rays, Anheuser-Busch, Florida DOT and TEAM Coalition invite fans to tape their own Responsibility Has Its Rewards (RHIR) responsibility messages at the 2008 Raysfest at Tropicana Field in Tampa, Florida on February 23, 2008. Fans read a pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast traffic safety message, public service announcement and/or vignette. WHERE: 2008 Tampa Bay Raysfest at Tropicana Field in Tampa, Florida WHEN: Saturday February 23 9:00 am – 5:00 pm Tampa Bay Rays: www.rays.mlb.com Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com. Florida Department of Transportation: The FL DOT strives to provide a safe transportation system that ensures the mobility of people and goods, enhances economic prosperity and preserves the quality of our environment and communities. http://www.dot.state.fl.us/ TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org US DOT / NHTSA 2006 NATIONAL DATA: In 2006, 15,121 people were killed as a result of alcohol-related (BAC > 0.08) car crashes Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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