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Despite the torrential downpour, Rays fans showed up in droves. TEAM Coalition set up on the warning track
of Tropicana Field and filmed more than 150 responsibility videos of Rays fans endorsing the Good Sport message
at the 2008 Raysfest. The Tampa Bay Rays, Anheuser-Busch, the Florida Department of Transportation and TEAM Coalition partnered to educate Rays fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the Rays fans themselves.
View the Rays' Fan Messages
Click here to view the Rays PSAs
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RHIR PARTNERS INCLUDE:
- Tampa Bay Rays
- Anheuser-Busch
- Florida Department of Transportation
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Tampa Bay Rays, Anheuser-Busch, Florida DOT and TEAM Coalition invite fans
to tape their own Responsibility Has Its Rewards (RHIR) responsibility messages at the 2008 Raysfest at
Tropicana Field in Tampa, Florida on February 23, 2008. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette.
WHERE: 2008 Tampa Bay Raysfest at Tropicana Field in Tampa, Florida
WHEN: Saturday February 23 9:00 am – 5:00 pm
Tampa Bay Rays: www.rays.mlb.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
Florida Department of Transportation: The FL DOT strives to provide a safe transportation system that ensures the mobility
of people and goods, enhances economic prosperity and preserves the quality of our environment and communities. http://www.dot.state.fl.us/
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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