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Responsibility Has Its Rewards Promotion
With NFL and Coors Brewing Company
at Super Bowl XLI at Dolphin Stadium in Miami, FL
back
RHIR Partners with NFL and Coors at Super Bowl XLI

 
The National Football League and Coors Brewing Company are proud to join forces with the National Highway Traffic Safety Administration (NHTSA) and Techniques for Effective Alcohol Management Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign. Throughout the 2006/07 NFL season, each team offered fans the opportunity to pledge to be a designated driver at the home stadium of their favorite NFL team. At the end of the season, each NFL team selected one fan to be their designated driver of the 2006/07 season. Nearly 100,000 fans across the league participated in this life-saving program. The designated drivers of the season for the two teams that competed in Super Bowl XLI attended the game (including transportation and hotel accommodations) compliments of TEAM Coalition and the NFL. The designated driver for the season from the Chicago Bears was Eric Abel. And the designated driver for the season from the Indianapolis Colts was Steven Benson.

Another prize was awarded to one of the designated drivers of the season whose team did not compete in the Super Bowl. The designated driver of the season for the Detroit Lions, Wendy Cammet, received a trip to the 2007 Pro Bowl in Honolulu, HI.
 
 
 
  Fans of all ages made the Responsibility Has Its Rewards pledge to always buckle up - every trip, every time   Chicago Bears designated driver for the season, Eric Abel, and his guest enjoyed Super Bowl XLI as the winner of the Responsibilty Has Its Rewards sweepstakes.
  Fans of all ages made the Responsibility Has Its Rewards pledge to always buckle up - every trip, every time. TEAM produced over 400 videos at the NFL Experience.   Chicago Bears designated driver for the season, Eric Abel, and his guest enjoyed Super Bowl XLI as the winner of the Responsibilty Has Its Rewards sweepstakes. Nearly 100,000 fans from across the league pledged to be designated drivers during the season.
 
  Indianapolis Colts designated driver for the season, Steven Benson, and his guest smiled for the camera at NFL experience at Super Bowl XLI.   No matter who your favorite NFL team is, everyone agreed to buckle up - because Responsibility Has Its Rewards
  Indianapolis Colts designated driver for the season, Steven Benson, and his guest smiled for the camera at NFL experience at Super Bowl XLI. More than 1,500 Super Bowl fans pledged to be designated drivers at the game.   No matter who your favorite NFL team is, everyone agreed to buckle up - because Responsibility Has Its Rewards
 
  The TEAM booth at the NFL Experience reminded Super Bowl fans that Responsibility Has Its Rewards because Fans Don't Let Fans Drive Drunk   Super Bowl fans film their own responsibility message at the NFL Experience
  The TEAM booth at the NFL Experience reminded Super Bowl fans that Responsibility Has Its Rewards because Fans Don't Let Fans Drive Drunk   Super Bowl fans film their own responsibility message at the NFL Experience
 
  Bears fans support their team and make sure everyone gets home safely   Colts fans know that Super Bowl Champion fans don't let fans drive drunk
  Bears fans support their team and make sure everyone gets home safely   Colts fans know that Super Bowl Champion fans don't let fans drive drunk
 
  Super Bowl fans learn about the designated driver program   No matter where you seat is in the stadium, being a designated driver is a responsible decision
  Super Bowl fans learn about the designated driver program   No matter where you seat is in the stadium, being a designated driver is a responsible decision
 
 
 
 
 

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