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The National Football League and Coors Brewing Company along with the Arizona Office of Highway Safety and the HERO
Campaign joined forces with the National Highway Traffic Safety Administration (NHTSA) and Techniques for Effective
Alcohol Management Coalition (TEAM) at Super Bowl XLII in Glendale, Arizona at University of Phoenix Stadium.
TEAM Coalition's presence extended from the NFL Experience which began a week before the Super Bowl to running the designated
driver program inside the stadium during the game. TEAM's Responsibility Has Its Rewards NFL sweepstakes winners
were at the game as part of their prize packages. Below are photos from all of TEAM's activities!
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