Responsibility Has Its Rewards Sweepstakes
TEAM Coalition and the National Football League are supporting the designated driver programs at all NFL stadiums every season with a special incentive. Every stadium offers fans a designated driver program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.
At the end of the season, one designated driver from each team will be selected as the Designated Driver for the Season. The Designated Drivers for the Season from the teams that compete in Super Bowl will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is a trip for two (2) to the game, including two (2) tickets, round trip airfare, and hotel accommodations (if necessary).
A First Prize for the RHIR sweepstakes is also awarded. The remaining Designated Drivers for the Season whose teams do not compete in Super Bowl are qualified to win the first prize. The first prize is a trip to Pro Bowl. That winner will be chosen randomly from the remaining Designated Drivers for the Season. The Pro Bowl trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).
Entrants for the Responsibility Has Its Rewards sweepstakes are all NFL fans who pledged to be the designated driver for their friends and family at an NFL stadium during the regular season. Entry is also available online at www.rhir.org or by mail.
To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NFL markets, and they were also played on the video boards in NFL stadiums. The radio PSAs aired on local radio stations and national radio networks.